What follows are five effective tips for building the type of
website that will garner a maximum response. Your website should focus
visitors on the works you have created and minimize any distractions.
Buy your Own Website
You
don't want to use any "free" web hosting services because they are
never free. They are paid for by distracting advertisements and have
domain names so long and confusing that no one will ever work their way
back to the website. The myriad of ads will make your art look bad and
worse, gives the website the appearance of being cheap and tawdry. This
is why having your own website will work wonders for your art. Plus,
purchasing a good website today is very cheap and well worth the effort.
Be Sure its Mobile Compatible
Today,
more people use mobile devices such as smartphones and tablets to surf
the web. This means that your website needs to be compatible with these
devices in some manner so that your work can stand out. While your
artwork may not look stunning squeezed down to a 4" screen, if your
website is compatible then at least it will be functional and useful to
those who want to view what you've accomplished.
Remember Image Sizing
One
of the biggest problems that many websites for artists have is that
their images are simply too large or take up too much space. This can be
problematic for downloading your website and the slower it goes and the
more likely people will go somewhere else rather than wait. This means
that you have to be extra careful about the size and type of image that
you display. For example, a.jpeg displays nearly as well as a.bitmap,
but takes up only a fraction of the space. It's okay to use one big
image on the home page, but limit your pictures to something reasonable
for the rest of the pages so that they load faster.
Be User Friendly
This
means make your website as friendly and open to visit as possible. You
don't want to force any registration, passwords or the like. Plus,
you'll want your website to be as easy to navigate as possible so that
visitors can find everything that you have to offer. Think of your
website as a free gallery for everyone to see and visit.
Be Clear about Purchases
When
offering your works of art, the prices you charge should be reasonable
for the effort that you put in. Be sure that you make purchasing the art
easy and simple, plus you will need to offer a return and refund
policy. If you don't, then expect few sales at best since many buyers
will want to see the art with their own eyes first.
By following these tips, you can create a more effective website for artists that work for you.
No comments:
Post a Comment